Fri, 14 October 2016
How can a business avoid the hit and miss of product development?
Host Dave Robertson is joined first by Taddy Hall, Principal of the Cambridge Group and Co-Author of "Competing Against Luck: The Story of Innovation and Customer Choice." Learn the theory behind understanding customer jobs and find out how to apply it for real-world company success.
Plus Vijay Govindarajan, Professor at Dartmouth's Tuck School of Business and author of "The Three Box Solution: A Strategy for Leading Innovation," discusses how organizations can handle they day-to-day demands and simultaneously plan for the future.
Direct download: 10-11-16_-_Innovation_and_customer_choice_more-InnoNavi_MP3.mp3
Category:Innovation Management -- posted at: 5:00am EDT