Fri, 17 February 2017
Fragrances are a popular gift on Valentine's Day, but could smell help you actually fall in love with a brand? Host Dave Robertson is joined by Mark Schmidt, ScentAir's VP of Marketing and Fragrances Development, and Ed Burke, VP of Customer Strategy and Communications, as they discuss the process of building a brand's scent. From retail stores to hotel lobbies, hear how smells are created to build a customer base and develop a brand identity. Dave also learns about how data is being used to design better-fitting lingerie.
Direct download: 2-14-17_-_Innovative_Scents_Lingerie-InnoNavi_MP3.mp3
Category:Innovation Management -- posted at: 5:00am EDT