Fri, 12 August 2016
How do we unleash the power of creativity? Host Dave Robertson is joined by Tim Brown, CEO and President of one of the world's top design companies, IDEO.
Brown has written a book called "Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation." Hear how the approach for great design has evolved and what it takes to develop the next breakthrough idea. From reinventing the Temper-Pedic Mattress to creating the Apple mouse, hear the process that has led to the thousands of ideas that IDEO has helped create with its clients. Find out how to approach design thinking and what organizations can do to build an innovative culture.
(This episode originally aired on November 3, 2015, but was not previously released in its entirety on this podcast.)