Fri, 9 September 2016
Host Dave Robertson is joined first by Peter Boatwright, Professor of Marketing and New Product Development at Carnegie Mellon University, who talks about whether the path to great ideas can be taught -- or is it based on natural ability?
Plus, Pam Henderson, CEO of NewEdge and author of "You Can Kill an Idea, But You Can't Kill an Opportunity! - How to Discover New Sources of Growth for Your Organization," discusses the process of identifying great ideas and having your business see a greater return on creativity.
Direct download: 9-6-16_-_Can_Innovation_Creativity_be_Taught-InnoNavi_MP3.mp3
Category:Innovation Management -- posted at: 5:00am EDT