Innovation Navigation

In this archival episode, Dave talks first with Roger Dooley, Author of "Brainfluence: 100 Ways to Persuade and Convince Customers With Neuromerketing."  He talks about how understanding customer psychology can affect not only marketing, but also innovation in product design as well.

Next, we hear from Dr. Dean Schroeder, co-author of "The Idea-Driven Organization: Unlocking the Power in Bottom-Up Ideas."  He tells us why it is important to not jsut look at Innovation from a top-down perspective, but look for ideas from front-line employees as well.

Finally Drew Marshall, Founder and Principal of Primed Associates, LLC explains how he helps businesses fit both breakthrough and continuing innovation into their practices and culture by finding the right "points of entry" for a given situation.

Direct download: InnovationNavigationPodcast_12-23-14.mp3
Category:Innovation Management -- posted at: 5:00am EST