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Syndication

Episode 6 - Jon Shaeffer, Drew Boyd, Lindon Leader

In this compilation episode, Dave speaks with Jon Shaeffer, Director of New Media for the Minor League Baseball team Lehigh Valley Iron Pigs about the challenges of innovating in a business where your core product cannot change.  Next Drew Boyd, co-author of "Inside the Box: A Proven System of Creativity for Breakthrough Results" tells us about how thinking "outside the box" may not be as helpful as it seems.  Finally, Dave interviews Lindon Leader, the graphic designer behind the FexEx logo, and its famous hidden arrow.

Direct download: InnovationNavigationPodcast_6.mp3
Category:Innovation Management -- posted at: 5:00am EDT

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