Fri, 21 August 2015
Host Dave Robertson first speaks with Dan Ward, Author of "The Simplicity Cycle: A Field Guide To Making Things Better Without Making Them Worse," who explains how we can find the balance between simplicity and complexity.
In the second half, his guests are Marguerite Allolding, Brand Innovation Director at Beam Suntory, and Jason Dolenga, Senior Brand Director of Vodka at Beam Suntory. They take Dave behind the scenes into the Making of Pinnacle Vodka, which is experimenting with flavors like cookie dough, red licorice and even Cinnabon.
Direct download: 8-18-15_-_Keeping_it_Simple_Pinnacle_Vodka_Dan_Ward_Marguerite_Allolding_Jason_Dolenga-MP3.mp3
Category:Innovation Management -- posted at: 4:00am EDT