Fri, 2 October 2015
Host Dave Robertson first speaks with Jonathan Gosling, Professor Emeritus of Leadership Studies at the University of Exeter in London, who describes how multinational companies have transformed their strategies in order to successfully innovate in China and beyond. This includes the adoption of sustainable/responsible business practices.
In the second half of the show, Dave's guest is Tony Ulwick, the Founder and CEO of Strategy, who talks about his Jobs-to-be-Done theory of what data needs to be collected about your customers. Find out how to become a customer-centric organization, developing your ideas around the needs of your consumers.