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10/27/15 - Halloween Special: Candy, Hauntings

In this Halloween-themed episode, host Dave Robertson is joined first by The Hershey Company's SVP and Chief R&D Officer, Will Papa.  Hear how one of the world's biggest candy brands thinks about creating new products; from 3-D printing candy to reinventing the classic chocolate bar, learn the process that occurs in candy-making.

In the second half of the program, former iHeart Media Executive and current CEO of Ten Thirty One Productions, Melissa Carbone, walks Dave and his listeners through the development of a haunted experience.  From zombies to demons an everything in between, learn the art of designing a haunting horror attraction.

Direct download: 10-27-15_-_Halloween_Special_-_Candy_Hauntings-MP3.mp3
Category:Innovation Management -- posted at: 5:00am EST

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