Innovation Navigation
4/12/16 - Open Innovation, Business of Play

Host Dave Robertson first welcomes back Bill Nottingham, Principal at the innovation firm Nottingham Spirk, who is attending the Marcus Evan Open Innovation Conference in Philadelphia. From designing new products to finding new market segments, they discuss open innovation and learn how big businesses can build a framework to source great ideas.

In the second half of the program Bill and Dave are joined by Brent Bushnell, CEO of Two Bit Circus, and the trio talk about the business of play. With Brent's father being the man behind Chuck E. Cheese and Pong, the Bushnell name is one that is associated with fun.

Direct download: 4-12-16_-_Open_Innovation_Business_of_Play-InnoNavi_MP3.mp3
Category:Innovation Management -- posted at: 5:00am EDT

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