Fri, 10 June 2016
Host Dave Robertson is joined first by Sidney Levy, Director of Design for Construction Equipment at Volvo, who talks about how his branch of the auto company has embraced the digital landscape to revolutionize an industry.
Next, nearly three quarters of new products and services miss the mark when it comes to raising revenue and profit. How can breakthrough ideas effectively make money? Dave talks with Madhavan Ramanujam, Board Member and Partner at Simon-Kucher & Partners, and the co-author of "Monetizing Innovation: How Smart Companies Design the Product Around the Price."
Direct download: 6-7-16_-_Volvo_Digital_Monetizing_Innovation-InnoNavi_MP3.mp3
Category:Innovation Management -- posted at: 6:00am EDT