Innovation Navigation

In this archival episode, Dave talks first with Roger Dooley, Author of "Brainfluence: 100 Ways to Persuade and Convince Customers With Neuromerketing."  He talks about how understanding customer psychology can affect not only marketing, but also innovation in product design as well.

Next, we hear from Dr. Dean Schroeder, co-author of "The Idea-Driven Organization: Unlocking the Power in Bottom-Up Ideas."  He tells us why it is important to not jsut look at Innovation from a top-down perspective, but look for ideas from front-line employees as well.

Finally Drew Marshall, Founder and Principal of Primed Associates, LLC explains how he helps businesses fit both breakthrough and continuing innovation into their practices and culture by finding the right "points of entry" for a given situation.

Direct download: InnovationNavigationPodcast_12-23-14.mp3
Category:Innovation Management -- posted at: 5:00am EDT

12/16/14 - Ron Adner, Chris Trimble, Jesse Schell, Joey Neal

Host Dave Robertson brings back two more of his favorite authors of 2014:  Ron Adnerm Professor of strategy and Entrepreneurship at the Tuck School of Business at Dartmouth College and author of "The Wide Lens: A New Strategy for Innovation"; and Chris Trimble, Adjunct Associate Professor of Business Administration at Tuck, who has writen a number of books, including "How Stella Saved the Farm: A Tale About Making Innovation Happen," and "Beyond the Idea: How to Execute Innovation in Any Organization."

In the second half, Dave talks first to game designer Jesse Schell, CEO of Schell Games and author of "The Art of Game Design: A Book of Lenses."  The final guest is Joey Neal, VP of Digital Products at Makerbot, a global leader in the desktop 3D printer industry.

Direct download: InnovationNavigationPodcast_12-16-14.mp3
Category:Innovation Management -- posted at: 5:00am EDT

For the month of December, Dave is bringing back some of his favorite authors of the past year, as well as speaking with guests about innovation in toys and games.  Up first this week is Mikkel Rasmussen, Director of ReD Associates and author of “The Moment of Clarity: Using the Human Sciences to Solve Your Toughest Business Challenges.”  Next Dave talks to Scott Anthony, the Managing Partner of Innosight.  Scott talks about the sometimes hard work of innovation, and his book “The First Mile: A Launch Manual for Getting Great Ideas Into the Market.”

In the second half, Dave chats with Leslie Scott, the inventor of Jenga.  She talks about how she came up with the game itself, as well as the curious path it took to intellectual property protection… without a patent!  Finally, Brenda Romero tells us about her work as a video game designer, and what innovation challenges one faces during game development.

Direct download: InnovationNavigationPodcast_12-09-14.mp3
Category:Innovation Management -- posted at: 5:00am EDT

12/2/14 - David Burkus, Orkan Telhan, Andrew Brentano, Keith Ferrazzi

Host Dave Robertson talks first with David Burkus, author of "The Myths or Creativity: The TRUTH About How Innovative Companies Generate Great Ideas."  His second guest is Orkan Telhan, Assistant Professor of Fine Arts-Emerging Design Practices at The University of Pennsylvania, who discusses how he is using his interdisciplinary design experience to bring a concept for a new educational toy to market via Kickstarter.

Next Andrew Brentano, Co-Founder of Tiny Farms, talks about how he's trying to introduce bugs into the American diet and food system.  Finally Keith Ferrazzi, CEO of Ferrazi Greenlight, discusses effective virtual team building.

Direct download: InnovationNavigationPodcast_12-02-14.mp3
Category:Innovation Management -- posted at: 5:00am EDT

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