Innovation Navigation
6/14/16 - Thinking Flaws, Category Thinking

Dave first is joined by Matthew E. May, Innovation Strategist and author of many books, including his latest: "Winning the Brain Game: Fixing the 7 Fatal Flaws of Thinking."

Next what do Amazon, Uber and IKEA all have in common? The fall under the notion of being leaders in "Category Design." Dave talks about this concept with Al Ramadan and Dave Peterson Co-Founding Partners at Play Bigger Advisors, and co authors of "Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets."

Direct download: 6-14-16_-_Thinking_Flaws_Category_Thinking-InnoNavi_MP3.mp3
Category:Innovation Management -- posted at: 6:00am EDT